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Dear Friends of Leica Camera,

Experience, Engagement and Interaction through emotions with our Leica fans has been part of our key goals. This year has almost come to an end and I would like to take the opportunity to thank you all for your continuous support throughout the years.

With Leica’s heritage of over 100 years of optical excellence, German engineering and craftsmanship, Leica has delivered photography pleasure to millions around the world. Our products are designed from the ground-up as tools for creating unique visual experiences, the joy of photography is deeply embedded in our philosophy to concentrate on Das Wesentliche (what’s essential).

We are currently living in the most exciting times in the history of photography as billions of images are shared. This year, we launched several new products with various engagement initiatives as part of our concerted efforts to stay in touch with you.

In our continued efforts to improve our services, we have launched Leica e-Store Singapore for your convenience, be amongst the first to log in and you will find online exclusives, latest news, updates and promotions to make your online shopping experience much more fulfilling.


Leica Akademie

Leica Akademie conducted over 65 masterclasses, personal and group workshops in various genres of photography. The mission is to increase the pleasure of photography, share knowledge and bring a wholesome Leica experience to generations of photographers.

Leica Galerie

Leica Galerie Singapore showcased 9 photography exhibitions. Artists and partners include Mark Shaw, Rosalynn Tay, Buro 24/7, Justin Ong, Laxmi Kaul, Francisco Marin and our very own Leica Akademie participants.


22 partnership and sponsorship events. Joining forces with affinity partners, Leica Camera shared many magical moments with Macallan, The Balvenie, Singapore Polo Club, McLaren Automotive, Robb Report, Singapore Rendezvous and Whisky Live to name a few.

Leica Days of Inspiration

Days of Inspiration at Marina Bay Sands ran for 5 days from 30th September till 4th October. Several award-winning photographers exhibited their work, hosted educational talks and workshops for photography enthusiasts of all levels. This supports Leica’s quest to spread the love for photography.

Der Kavalier Series

5 unforgettable evenings as part of the Der Kavalier series. In partnership with and special thanks to Maserati, AUGUSTMAN, Dr Ronald Yeoh, Dr Chua Yang and Aston Martin, special memories and wonderful conversations were shared over the finest food and whisky.

Leica Store Singapore, MBS

Launched the 4th Leica store in Singapore at The Shoppes at Marina Bay Sands. Interaction, creating the best moments and good times with you, Leica Camera celebrates Chinese New Year, Valentine’s Day, Mother’s Day, Father’s Day, National Day, Christmas and festivities through photography sessions.

Product Launches

Leica Camera product launches. Including the Leica M-D, M Typ 262, M lenses, SL lenses, Sofort, Q Titanium, TL and lenses, Pinmaster Pro, Noctivid, the all weather X-U, brand and product accessories as well as Singapore store special editions (M-P 240 ‘MBS’ edition and Q Camouflage in classic green, red and grey colours).

Rewards Programme

Launched the Leica Camera Loyalty Programme. A unique shopping experience designed specially for you. Gain access to private product previews, enjoy exclusive lifestyle experiences and turn your photographic story into reality with professional prints! Featuring the Leica, Summilux and Noctilux Clubs.

A Strategic Alliance between Huawei and Leica Camera

With the establishment of jointly operated research and innovation centre, the Max Berek Innovation Lab sees both companies coming together - to push the technologically possible and commitment to uncompromising quality.

Celebrating a Big Win This Year

The Straits Times Digital Awards 2016: Leica Q wins the Editor’s Choice for Best Prosumer Compact Camera. For those who only deliver brilliantly sharp and beautiful images with a fast lens and sturdy compact package.

Launch of Leica e-Store Singapore

With complimentary shipping just in time for Christmas, the e-Store is one-stop for latest updates, promotions and all things Leica Camera. Enjoy online deals and exclusives at


2017 January will start with “Celebration of Photography” a global event held in Wetzlar, you can be sure we will have amazing products and activities planned for you throughout the year. Once again my heartfelt thanks to all of you for your continuous support.

As we come closer towards the end of 2016, on behalf of Dr. Kaufmann, his family and all Leica Team members, we wish you and your loved ones a happy festive season and a Happy New Year.

Yours sincerely,

Sunil Kaul

Leica Camera Asia Pacific

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